· Help your good news to surface
· Uncover hidden treasures
· Reach thousands of new prospects
· Take a shortcut to the top (strategic positioning)
· Give your sales team the editorial advantage

Help your good news to surface

Everyone thinks they can write a press release. But if you've got a million pound contract to sign, you don't leave it to the office junior, do you? So why risk presenting a good piece of news badly and wasting that opportunity? Badly written copy turns off the journalist and seriously reduces the chances of getting your story published. We know what works and have an experienced team waiting to present your story to the media in the right way.

Uncover hidden treasures

Many companies have great stories to tell - but somehow, in the everyday rush, these golden nuggets get buried. Only the sales team know. The wider world never gets to hear of your greatest achievements. By developing a series of newsworthy stories we broadcast your success to the gatekeepers of the media and we unblock that channel. Good news is like liquid gold - don't let it run through your fingers.

Reach thousands of new prospects

Maybe you send a newsletter to clients, but in order to grow your business you will need to reach a wider audience. By building relationships with editors and journalists, we get your message across to hundreds of thousands of new prospects - people who will probably have never heard of you before. Existing customers register your achievements & remain loyal. Potential clients will think of you the next time they are in the market to buy.

Take a shortcut to the top with strategic positioning

Public relations can help you to leverage your intangible assets. We can reposition you as a company that deserves respect because of the company you keep! By linking you with your most prestigious clients, people know that you are good because the big boys do not accept second best. Joint press releases are a win/win opportunity and your reputation grows. We've repeated this success for our clients with many high-profile companies, blue chips and household names.

Give your sales team the editorial advantage

Editorial copy is your silent salesman!

Put yourself in your customers' shoes. They have to draft a shortlist. They've read trade magazines and familiarity does not breed contempt! - The bigger the 'media presence, the more the company name will be remembered because of the constant stream of news they generate. To be in with a chance of being short-listed you have to get your name out there too - clearly and consistently!

We support your sales team by creating brand awareness that opens doors for them because a new prospect has already heard of your company. So take control and build your reputation so you get taken seriously next time you bid against larger competitors.

As with all public relations, we cannot guarantee absolutely that your story will get printed, but our experience and contacts will give it a head start over the DIY approach. For media coverage with a better than average return on investment, call on +44 (0)1666 511780