Divorce Online - Client Case Study
Blue Click PR Ltd. normally handles business to business public relations. Our recent foray into business to consumer has yielded unusually high media coverage. The story was picked up on a newswire straight away and was run on Tuesday 22nd and Wednesday 23rd May 2007 by the national newspapers and broadcast media in general news, technology and legal sections.
Managing Director Mark Keenan says ‘The team at Blue Click PR are helping us publicise a TV commercial we recently launched. The results of their efforts were quite frankly astounding. We achieved extremely high profile coverage in all the major national newspapers, numerous radio interviews all over the UK and coverage on GMTV and regional ITV news. The result has been a 3 fold increase in pack sales and a massive increase in traffic to our website. This media coverage is even better than our press launch seven years ago.’
The Divorce Online press release has achieved the following media coverage to date:-
TELEVISION GMTV breakfast news feature 2 minutes including video clip
WEBSITES
Sky, The Times, The Guardian Online (two different articles), The Daily Mail, ThisisMoney, Lifestyle Extra, Anorak, ClickDocs.
http://news.sky.com/skynews/article/0,,30100-1267078,00.html
http://money.guardian.co.uk/divorce/story/0,,2086424,00.html
http://money.guardian.co.uk/divorce/story/0,,956423,00.html
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=457033&in_page_id=1770
http://www.anorak.co.uk/money/shopping/173548.html
http://www.thisismoney.co.uk/news/article.html?in_article_id=420624&in_page_id=2
http://www.lse.co.uk/ShowStory.asp?story=GE2337740Y&news_headline=tv_ads_for_divorce_lawyers_to_be_screened_
http://www.clickdocs.co.uk/news/view.asp?ID=343
Swindonweb – interview pending
RADIO BBC Five Live BBC Radio 2 - Chris Evans Talk Sport LBC Radio on the John Gaunt show BBC 3 Counties radio BBC Radio Cambridge BBC Radio Swindon Brunel FM headlines and 6pm feature an English radio station broadcasting to ex-patriots on the Costa Del Sol
PRINT MEDIA The Times p4 11cms x 1 col Daily Mail p 33 1/3 page, 16 cms x 4 cols including photo Daily Telegraph p11 19cms x 1 col Daily Express p2, 7.5cm deep by 5 cols The Evening Standard Free London papers The Sun p22 10 cms x 1 col The Scotsman Swindon Advertiser Half page includes photo Law Society Gazette screen grabs
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