Public relations is part of the marketing mix and, recognising this, most of our key staff have a marketing background. We won't sell you public relations if we think there is a better solution elsewhere in the marketing toolkit.
The response rate to an advertisement was 40% higher when Virgin Finance had editorial published alongside their advert in 1998. Planning an integrated campaign is more effective.
We can work with your marketing team to create such a campaign to make this happen for you.
We have experience of managing and executing advertising and direct mail campaigns, catalogue and brochure production (up to 9 million print run for a High Street retailer), company newsletters, websites and exhibitions.
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